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The French Have Discovered a New Pleasure: Adult Comic Books About Wine

French adult comics such as Les Ignorants, A Great Forgotten Burgundy and Mimi, Fifi & Glouglou -- which has already been translated into English -- have caught the mood of a country which is looking much harder at what it drinks.

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Talk about a good vintage (Image courtesy: AFP Relaxnews)

It is no secret that the French love wine. But they are also the world's second biggest consumers of graphic novels after the Japanese. Now a new wave of literature is putting the two passions together -- comics for adults about wine. The genre that was completely unheard of little more than a decade ago has jostled itself on to the bookshelves, with a festival dedicated to it booming among the vineyards near Bordeaux.

BD & Vin -- meaning graphic novels and wine -- is the brainchild of winemaker Romain Sou, whose Chateau Lacouture domaine is just across the Gironde estuary from the fabled Chateau Margaux. "I love graphic novels and I love wine and so do most of my friends. But 10 years ago when we started, it wasn't at all obvious that there would be a thirst for BDs (graphic novels) about wine," he said.

Ironically, it was the phenomenal success of the Japanese manga series Drops of God which turned the French onto the potential of comics about wine. The story of a Japanese beer company employee, who must correctly identify 13 wines from his father's collection to inherit his wealth, made several obscure French winemakers stars overnight in Asia. It also sparked runs on some wines featured in the series, including the Bordeaux Chateau Mont-Perat, with one Taiwanese importer selling 50 cases in two days.

Decanter magazine declared the manga "arguably the most influential wine publication for the past 20 years", and its authors, sister and brother Yuko and Shin Kibayashi, taste setters.

Another dynastic soap opera, this time thick with sex and intrigue, has since made the French adult comic book series Chateaux Bordeaux a bestseller.

But a line of more down-to-earth graphic novels has struck a still deeper chord in France. Les Ignorants, A Great Forgotten Burgundy and Mimi, Fifi & Glouglou -- which has already been translated into English -- have caught the mood of a country which is looking much harder at what it drinks.

All deal, in one way or another, with organic and natural wines, whose rapid rise in popularity in recent years often sparks heated debate around French dinner tables. Etienne Davodeau's account of his year with the natural winemaker Richard Leroy in his Loire Valley vineyard in Les Ignorants (The Ignoramuses) is already regarded as a classic. Leroy is one of a growing band of organic winemakers who have turned their backs on a homogenised way of winemaking to follow biodynamic principles, using little or no sulphur.

Mimi, Fifi & Glouglou is a hilarious insider take on a wine-obsessed, mostly urban crowd. The three trendy Parisian friends "drink wine, think wine, talk wine and dream wine", said their creator Michel Tolmer, who gently sends up their nerdy rivalry and "wine-upmanship" as they blind taste. Indeed, the flavour, character and aroma of natural wines can vary hugely between years as winemakers try to find the pure expression of the ground and climatic conditions in which the grapes were grown -- what the French call "terroir". This almost mystical concept is of course sacred to Mimi, Fifi and Glouglou -- French for "glug, glug" -- who are ever ready to put the finer points of a wine's minerality to the test, through several bottles if necessary.